Some time ago while sitting in a hotel room out of state (California, I think) I had the TV on while I was working on LTD 7 orders. It was a local news show, around 9:30 am in the morning and I was just “half listening.” Suddenly my ears perked up when the news announcer said that coming up was an interview with a local business retailer who had just opened a vintage store. There was going to be a fashion show, too.

I shut the computer and poured another cup of coffee from my breakfast tray, even though the time change in Cali had my stomach thinking it was time for lunch. I could hardly wait to see this segment and I was quickly making plans to visit this store while there.

The store owner was a beautiful blond woman, (aren’t they all gorgeous in Cali?) and she was probably about 40-45 years old. She had leased a dilapidated store that had been out of business and turned it into a “vintage” clothing store with a twist: all the items she sold were “vintage” looking, but they were new! She conducted herself professionally and made a great impression on me.

Her first model was a very tall woman, wearing a deep purple evening gown with high heels and a faux fur wrap. Just as the owner began to describe the shawl, the model fell to the floor!


She immediately got up, smiled bravely and proceeded to walk the runway.

And then, seconds later, she fell again!

falls 7

By this time the newscaster was ready to tear off her mike wires and the producer could be heard in the background, shouting, “Just get her off the stage!”

She was unable to right herself and so the owner came over to her and helped her to get up. She actually had the presence of mind to keep holding her arm and conduct her part of the fashion show while standing next to her.

As the model left the stage, she fell a third time! Oh and did I forget? She was pregnant! Very preggo! The station immediately cut to commercial, even though there were supposed to be three more models. As they cut away, the model could be seen sobbing and the owner of the store was shifting in her chair, nervously, looking down, just trying to compose herself.

After the commercial…presto…it was as if I was imagining the whole event! There was no mention of the three models or of the interview, hastily cut short. The show went on to other events. Talk about a no good, horrible, very bad day for this new store owner, her employees and the model that fell.

I have given many interviews about LTD 7 and this is the stuff that nightmares are made of, for me, anyway. I felt so incredibly sorry for this shop owner. But then, the more I thought about it, I realized that this kind of thing happens. It wasn’t the end of the world. Shoot…I looked on YouTube and found instances of the most expensively paid models in Paris and Milan-falling on the catwalk! I knew that in ten years, as the saying goes: this would not be important, but I bet it sure was on that day!

But, for a new small business owner, fresh in the waters of retail, this kind of travesty feels devastating. This was her one shot at exposure and her chance to make a good impression and things went to “H(eck) in a handbag.”

What would you do if this happened to one of you, newly out and following your passions? Would you throw in the towel? Or would you immediately ask for a reschedule of the interview? Would you go to Starbucks and wallow in your frappe or would you march straight back to the store and carry on with your day?

When venturing out into the world of business, small or large, you have to develop a thick skin. You cannot let one naysayer ruin your morning. You cannot quit just because two employees failed to cover their shifts and the store opened late one day. These things happen…and more times than you can ever imagine or plan for, no doubt about it!

The trick is to pull yourself up by the bootstraps, get yourself back to work and the next day, get up, dress up, show up and do it all again. The way you handle yourself will set an example for you, your family and friends and most importantly the customers and your employees, who are looking to you to lead them.

falls 2

The Good Times Festival on September 19th, 2016 at the Shenandoah Acres Family Campground in Stuarts Draft is just one such event that LTD 7 has upcoming on the calendar. We do these events to reach our customers and hopefully make new friends and support worthy causes. But we always have in the back of our minds the weather, the booth stability and the happiness of the crowds, which we hope are plentiful. Proper preparation is key and if something goes amiss, we hunker down and fix it. It’s the way LTD 7 rolls.Good Times Festival website

Screen Shot 2015-08-23 at 9.37.47 PM ~ Aug-23Screen Shot 2015-08-23 at 9.27.29 PM ~ Aug-23Screen Shot 2015-08-23 at 9.37.41 PM ~ Aug-23

The  Elegance In Bridal Show on September 27, 2015 at the Stonewall Jackson Hotel here in Staunton is our next venue. We will be just like the California store owner-hoping and praying no one falls, the show goes without a hitch and the crowds are happy.

Screen Shot 2015-08-23 at 9.29.15 PM ~ Aug-23Stonewall-Jackson-Hotel-002_thumb

When you put yourself out there as a vendor, mishaps will happen. We know LTD 7 has a strong team, able to think on their feet. We will make the most of whatever might occur and carry on.

LTD 7 would never think to abandon our dream.

Don’t fall in a shriveling puddle and melt if things go unexpectedly wrong. The car’s transmission will fail; the dog will get loose just as you have to leave for a meeting. The snow or rain will ruin an outdoor event and one of your favorite orders may get lost in the mail.

It happens. Go ahead and dream, anyway.

Have a great week, everyone.

Living the Dream,


Author: LTD 7

Small Business Retailer with over 39 years of experience. I am founder and Christian owner of a Boutique located in Staunton Virginia. We specialize in fashions, jewelry & fabulous gifts and home decor. We have a Limit of 7 very talented artists and vendors who are passionate about the items they sell in our shop. Please visit us if you are ever in the Shenandoah Valley. For now, follow us or download our Free app Ltd7

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s