Merry Everything!



It’s the most wonderful time of the year. Or at least it should be…so why is there a such a debate all over our country about whether we should say “Merry Christmas” to everyone?

In October, Donald Trump riffed on religious “political correctness” at an event by vowing to always say, “Merry Christmas” come the winter holiday season. “I’m a good Christian,” he said. “If I become president, we’re gonna be saying ‘Merry Christmas’ at every store … You can leave ‘Happy Holidays’ at the corner.”

Can you imagine making everyone say Merry Christmas?

I can’t. And I will explain below.

If you are a devout Christian, I understand. To you and to me there is no other greeting more necessary than, “Merry Christmas.”  Christ is your reason for the season. And if you are someone around my age, you’ve probably grown up always saying, “Merry Christmas” – why would you change now to be politically correct?

But I think every retailer, including me, wants ALL of their customers to feel welcome every time they walk into LTD7. And that’s why I believe greeting customers with “Merry Christmas” 100% of the time is presumptive, because it excludes a certain percentage of our beloved customer base.

We want to cater to every customer, those who celebrate Christmas and those who do not. If someone wishes me a Merry Christmas, or a Happy Chanukah, I will respond, “Thank you, the same to you!”

It’s not that I will never say, “Merry Christmas or Happy Chanukah or Happy Kwanza.” Of course I will! But if I don’t know you, or if it is your first time in LTD 7, I will just wait until you, the customer, has offered me a clue as to what you celebrate. So regardless of what Donald Trump says, I say, “Happy Holidays” is still the best greeting to welcome the customers we don’t know into the store. For those of you I do know, you can bet I will offer you a more personalized greeting and likely a big ole’ bear hug too! That’s just the way I am!

So, for today, I want to wish ALL of you a very…



In sum, it really doesn’t matter how we greet each other in the days of December: “Merry Christmas, Happy Holidays, or Season’s Greetings.” I think that as long as we have a smile for those around us, joy in our voices and a twinkle in our eyes then it’s not the words we speak at this time of year, but the feelings in our heart that matter most. We all know that we can’t buy Christmas or any other holiday in a store…because it means so much more.

merry 2

And speaking of more…I want to take this time, as we begin to close out the year, to thank all of our wonderful customers with a special and heartfelt “THANK YOU!” for supporting us, for your friendship and for allowing us to serve you this holiday season and all the days in between. We couldn’t do all that we do without you!


We are still open, extended hours through December 23rd.

Both stores: Christmas Eve – 10-2, Christmas Day – closed, December 26th – 10-5

Stop in if you have the time!

Living the Dream,




Author: LTD 7

Small Business Retailer with over 39 years of experience. I am founder and Christian owner of a Boutique located in Staunton Virginia. We specialize in fashions, jewelry & fabulous gifts and home decor. We have a Limit of 7 very talented artists and vendors who are passionate about the items they sell in our shop. Please visit us if you are ever in the Shenandoah Valley. For now, follow us or download our Free app Ltd7

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