Labor Day: A last-ditch opportunity to drink lemonade and eat burgers and watermelon in the backyard, or the perfect occasion for shopping end-of-summer blowout and back to school sales?
How about both?
If you plan accordingly, you can have your Labor Day cake and eat it too. Shoppers are really lucky this time of year. The Labor Day retail “moment” is historically when you can find sales to liquidate summer merchandise and enjoy seeing new fall inventory, all at the same time! Usually there are huge sales, and LTD 7 and Grandma’s Bait are no exception to this rule. Retailers know we have to go big at this time of year.
Nothing really compares to the winter holiday season when it comes to retail sales, but back-to-school and back-to-college shopping is a significant spending event, with total spending expected to reach $75.8 billion this year!
Each year, the NRF (National Retail Foundation) works with Prosper Insights & Analytics to find out when, where and how American families will shop for school and college. Here are just a few insights from this year’s consumer survey:
- More families have kids in school — thanks to the large generation of Millennials who are parents of school-age children — which is boosting total back-to-school spending to near-record levels.
- Plans to shop at big discount stores are down slightly, and consumers are looking slightly more towards smaller businesses with brands we know and love.
- The largest portion of back-to-school shopping budgets goes toward apparel and electronics. Not only are new clothes and devices a necessity, but these items are also a way for students to express their personalities.
- Shoppers are already in stores and online. Last year’s shoppers procrastinated, but 2016 is a different story. Nearly three-quarters of back-to-school families are starting their shopping one to two months before school begins.
Who can ever forget that memorable Staples commercial from the 1990s of that father dancing around the store and joyously placing back-to-school items — like staplers, backpacks and pencil sharpeners — in his cart, while his two young children looked on in horror as the classic holiday song “The Most Wonderful Time of the Year” played?
You may be basking in the last few weeks of summer and counting down to Labor Day getaways, but for retailers like us, it was time to go back to school almost a month ago.
LTD 7 and Grandma’s Bait started promotions for one of the biggest shopping periods of the year — and one that’s also become the most prolonged shopping period of the year, weeks ago. We know that families buy seasonal items and clothing, from practically the fourth of July until after classes start. Deloitte’s annual back-to-school shopping survey out last month also found that more than a quarter of parents plan to finish their shopping after the start of the school year.
We are seeing sales expanded out throughout the season. Customers are shopping more frequently and making smaller basket purchases over a longer period of time rather than doing one huge buy. We hope you have had a chance to visit us to enjoy our sales. If not, there is still plenty of time. You will find seasonal items to put away for next year and new fall items you can’t resist! You will see plenty of outfits that can take you right into fall at special savings. Don’t be shy about coming in looking for good sales at LTD 7 and Grandma’s Bait, even though it is only July. Currently, Grandma’s Bait is offering 50% off all summer clothing!
LTD 7 will begin featuring their summer sale items on our weekly Facebook Sale. Every Monday and Thursday evening at 8:30 pm.
Now back to that part about chilling in the backyard. If you get a head start on the Labor Day sales and back to school shopping, you will be in a great position to relax with that burger or bratwurst and cool refreshments as summer comes to a close.
Come see us soon!
Living the Dream,