A Conversation with Leslie Leedy, Owner of Leslie & Co.
Today I would like to introduce you to Leslie Leedy, a multi-talented artist whose artful pillow creations are featured at LTD2, our Rowe location. I love a good pillow, not only for the design elements they bring to a room, but also, many times, for the messages and scenes and colors they depict. A pillow is huggable art to me!
Leslie is a hairdresser by trade and just recently added a very special member of her family to her team. She also tells me she is branching out in her business. We are proud to introduce you to Leslie Leedy, owner of Leslie & Co, and another wonderful member of our Dream Team!
Living the Dream,
“What’s your story?” Tell us about your family and where you are from.
I come from a family of artists – art and sewing have always been part of my life, from my grandmother’s carvings, pen & inks, and yarn work to my mother’s painting and quilts – but I have been working towards becoming a serious “wanna be” full-time creator within the last 10 years.
I’m originally from New Jersey but I say I grew up in Virginia, moving here when I was seventeen. The influences of my youth have help mold my love of art and marketing. Taking in the vibes of NYC are a large part of those influences.
I understand you are in business with your mother in law and that you are a hairdresser by trade. That’s an interesting combination.
Leslie & Co. pillows just recently came to be when my mother-in-law moved in with my husband and me. I casually mentioned my yearning to create some pillows. My mother-in-law was extremely excited to use some of her time and expertise and meticulous sewing talents.
As of now, Leslie & Co. is a small one person hair studio with a part-time home-based pillow factory (meaning my house is a mess). The positive side of our recent move from Virginia Beach to this area, is the time I have had to explore my true passions.
Tell us about your company. How did LTD 7 come into play with your business?
Leslie & Co. pillows are new being sold at LTD 7.2 in Staunton off I-81. I feel this shop is a great fit for us as they attract many travelers from throughout the country. Also, the loyal shoppers to LTD 7’s sister store in another part of Staunton are encouraged to visit both locations.
I met Lynne, owner of LTD, by chance – I had been searching for a store in this area that I felt met the “fit” for our pillows and art. I had a large bag of pillows in my vehicle. I was making cold-calls…pillow peddling, I call it. Lynne wasn’t quite sure if we were a fit, but I pushed until she gave me an, “Ok, let’s try it.” The Rowe Rd. location seemed a great fit for me – everything from management to LTD7’s dream team seemed right.
Do you dream of branching out? What are your long range plans?
I recognized the older I got, the more important my inner creative spirit drove me to become a more complete me. Leslie & Co. has recently dived into another creative avenue – recycling and painting furniture, and incorporating paints with fabrics and home décor to the pillow line. Things such as banners and vintage wallpaper art are all part of a whole vision
What would you like to share with dreamers like you? What one piece of advice would you say pushed you the furthest in your dream?
I read once that a true entrepreneur keeps moving toward a goal no matter how large or minimal it may seem to others. If your passion is real, the fruits of your labor will present themselves in a positive way for all the universe to enjoy.