Five Ways to Sunday

Ever feel like you have nothing to wear? Does your closet make sense? Do you buy things on a whim and then feel like you have no “go to” outfit? The answer to all three questions for me, is “Ugh. Yes!”

I have tried it all: turning my hangers backwards and in three months, donating everything that doesn’t have a hanger turned the opposite way (meaning I haven’t worn it). I have tried the 33 item challenge so popular on the internet. (That really didn’t work for me). I have loads of outfit “storyboards” pinned to Pinterest—things I want to put together—and don’t. There is a relatively new “capsule wardrobe” idea that is pretty popular on the Internet, but even that “get your 33 item basics and work with them,” idea has flopped for me. The fact of the matter is this: I LOVE a new outfit and I can think of a million and one reasons to purchase one any given day.

But lately I have found myself looking at the items LTD 7 puts on our twice weekly sales and studying the items that are now on Shoptiques (Go There If You Haven’t Yet) and it dawned on me that so many of the items we sell are as versatile, and comfortable and functional as we all want our ideal wardrobe to be. It just takes a little ingenuity and planning. Let me share with you just one example, compliments of our charming and beautiful Alexis.

Let’s say you purchased the white shirt recently on Shoptiques. This one:

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Gorgeous, isn’t it? And if you think even a little like me, you probably would rationalize the purchase by saying to yourself: “A white shirt goes with everything.” And you would be correct. A white shirt does go with everything. But here is the kicker: Do you wear it with everything? Or does it always get paired with jeans on errand days?

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I am the first to admit; I get stuck in ruts and wear the same thing for the same reasons. But let me try to show you something fun, using Alexis as our model that you can do with a simple white shirt that will stretch your wardrobe in new and exciting ways.

What if you take that white shirt and change it up? What if you wear it with white Capri pants and break up the monochromatic look with a stylish jean jacket (or any jacket, really) You get a whole new look! Alexis is even wearing the same jewelry with this second outfit, but you would never even notice. The look is stylish, fresh and perfect for spring and summer!

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Let’s take things a step further. How about we take the same white shirt you were lucky to score on Shoptique and pair it with the new black and white pants you picked up at LTD 7. Are you feeling a party vibe here? Are you beginning to see how many ways a simple white shirt can spark life into a wardrobe? Alexis changed out her necklace to bring a pop of black into her upper body and the look is amazing and so stylish.

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Let’s do one more. LOOK at this divine combination with a simple long Maxi black skirt and a change of jewelry! I am totally loving this! Talk about day into evening wear. The look is perfect for any dinner out, the movies, a play, or lounging around the house with a best friend. Think of the costume jewelry in your dresser that would pop on a simple, yet refined and classic look like this.

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I think you are beginning to get the idea. Here is Alexis in a more summery look…wearing the same white shirt, now paired with a light lacy vest. Oh, don’t you love this look? I can practically smell the B-B-Que now.

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 That’s how you do it, folks. One shirt…five ways to Sunday! (Six ways if you count the short black skirt on the Shoptique model.)

We at LTD 7 will be happy to work with what you already own. Bring your white shirt or jacket or new stylish pants in to the store and ask for ideas on ways to wear it. If you love it, we do too and we want to do anything we can to add to your versatility in fashion and that means using what you have, or have just bought and creating fun, fashionable new ways to wear it.

Look in your closet this week and stop in to LTD 7 for a pick-me-up item or two to compliment it, change it up and add to your sense of style and versatility. Show me what you come up with; I would love to see!

Living the Dream,


PS: Here is our shoptiques site but hurry,things are selling quickly from customers all over the US!


World Fashion on a Single Site

Shoptiques-missionHave you ever been browsing the magazines at the beauty shop or doctor’s office and seen page after page of darling boutiques—places that if only for an airline ticket and a vacation, you would visit in a heartbeat—small, quaint boutiques that “have your name written all over them?”

Well, folks, hold onto your trousers, because LTD 7 is about to bring all things global to you! We are soon going to be in full launch mode in a venture with Shoptiques, and I am over the moon excited about this new global undertaking! Fashion is just one small portion of LTD 7 but it’s one we have fun with and we are excited to offer even more items online for you.

9-shoptiques CEO and founder, Olga Vidisheva, is looking to bring the world’s fashion boutiques under one virtual roof. That online retail platform Shoptiques managed to grab a spot on FORBES Magazine’s 2015 list of America’s Most Promising Companies with only $3 million in revenue shows the company’s got some things going for it: namely growth, investors and a really cool idea.

Shoptiques has been featured in just about every venue: from Elle magazine to The New York Times. Founded in 2011 by former Goldman Sachs analyst Olga Vidisheva, New York-based recruits small fashion boutiques from around the world, (that’s us) offering them an online sales platform to sell their wares. Shoptiques now has a roster of over 1,500 boutiques—and LTD 7 has been selected as one of them! Can you even believe this stroke of luck?


Geographically, Shoptiques has focused primarily on fashion boutiques in the United States, with a presence in fashion capitols Paris and London. In 2015 the company will look to boost its reach in those locations as well as break into new markets. Vidisheva says she’s working to identify two new city markets to tackle but won’t disclose exactly which fashion-hotbeds she’s leaning towards (hint: they are in Europe and Asia).

Shoptiques pulls boutiques, a traditionally offline industry, into the e-commerce world

Boutiques are the last type of store you’d expect to get technical, but Shoptiques co-founder Olga Vidisheva is confident she can bring the tiny shops to your digital doorstep.

“The type of inventory boutiques sell is produced in small batches,” said Vidisheva at today’s Y Combinator Demo Days. Boutiques sell clothes and accessories in small quantities and usually only service the area they are in, as opposed to bigger, global brands. That makes setting up an e-commerce business more difficult than taking some pictures and putting them on Craigslist. You need to have an attractive website, a point of sale function, and the ability to keep up with the inventory on the physical end.

Vidisheva believes her product gives boutiques a way to show off their clothing and reach loyal customers who may not live in the area. “We go find the most exclusive, unique boutiques, we put them online, and then consumers … can come on Shoptiques and find their favorite little shops from all over the world,” she said.

Vidisheva is banking on her knowledge of what women want. She came from Russia in a classic $100-dollars-in-my-pocket story and studied at Harvard. She later worked for Chanel and became familiar with the fashion industry. She explained that, in her mind, women are most concerned about not showing up in the same room with the same outfit as another. For her, boutiques offer a way for women to find unique clothing, without having to trek to a boutique far away.

I am ALL ABOUT growing and sharing LTD 7 with other vendors and the idea that Shoptiques has created is right up my alley. Right now we only have two items for sale on the site, but in the coming month we will be up and running in full adding clothing, accessories, home décor and gifts. Many have asked if we will continue the Facebook Sale and the answer is YES! This just adds another avenue for you to share LTD 7 with your family and friends that live out of town and all over the world, plus the convenience of shopping 24/7. As that time draws near, I will update Facebook and this Blog with exactly how you can join in on this incredible opportunity to shop all over the world, and at LTD 7, from the comfort of your home.

Remember this: the more outreach we have, the more we can bring to you! We are not sacrificing our down home, local boutique feel, we are actually just sharing it with the world.


Why don’t you check out the site today and look at all the fine boutiques across this vast country of ours? Shoptiques has provided a $10 off coupon for you to use on any items on Shoptiques, including LTD 7.  Visit Paris, Milan, London, New York and everywhere in between, including LTD 7! I promise you won’t be disappointed.

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Living the Dream,


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